Request for Proposal
TechnicalTechnicalTechnicalTechnicalTechnicalTechnicalTechnicalTechnicalTechnical services/ Promotional Activities (Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation Design and Implementation of Social Media Campaign and Printing and Printing and Printing and Printing and Printing and Printing and Printing and Printing and Printing and Printing and Printing and Printing and Printing Brochures/ Flyers/
RFP Number:TFCS-024-128
Issuance Date: January 13, 2025
Deadline for Offers : January 15, 2025, Wednesday- No later than 4:00 pm –
For: Beit Jala Pharmaceutical Company
Point of Contact: Tharwat Al Shami, thalshami@tasdeer.ps
Location of Work : Beit Jala
Reporting Lines and Managerial Responsibilities: Mr. Bashar Al Kurdieh, Regional Export Sales Supervisor
Background
Beit Jala Pharmaceutical Company in cooperation with Cowater International, acting for the Trade Facilitation and Customs Support Programme (Tasdeer), is soliciting quotations from eligible and responsible firms for the technical services/ Promotional Activities (Design and Implementation of Social Media Campaign and Printing Brochures/ Flyers). The Trade Facilitation and Customs Support Programme (Tasdeer) is an official program of the UK Foreign Commonwealth and Development Office (FCDO), Contract No. PO10054, and is being carried out in West Bank and Gaza. The objective of Tasdeer programme is to improve the Palestinian private sector competitiveness and the PA’s capacity in the fields of trade, customs and import policy regulation and administration. TASDEER programme aims to increase sustainable private sector led economic growth and job creation in the Occupied Palestinian Territory, including the West Bank and Gaza Strip and the PA’s fiscal sustainability while ensuring equitable access to increased trade, and improved institutional capacity. Gender Equality and Social Inclusion are main tools and objectives for Tasdeer to ensure the benefits of the programme are equally accessed by the diverse groups of men and women in the supply chain.
Suppliers are responsible for ensuring that their offers are received in accordance with the instructions stated herein. Failure to adhere with instructions described herein may lead to disqualification of a proposal from consideration.
Deadlines
Questions regarding the technical or administrative requirements of this RFP may be submitted by email to thalshami@tasdeer.ps. Questions must be submitted in writing; phone calls will not be accepted.
Offers must be received no later than 4:00 pm – Wednesday 15/1/2025. Offers received after this date or time will be considered late and will be considered only at the discretion of the Company address.
Instructions for Submission of Offers
Each offeror must submit its proposal in two separate attachments: The Technical proposal shall be submitted in a separate attachment from the financial proposal.
All offers and related documents must be sent by mail to: thalshami@tasdeer.ps. Please enter the following in the subject section:
“Technical services/ Promotional Activities (Design and Implementation of Social Media Campaign and Printing Brochures/ Flyers)”
All offers must be prepared in English.
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Company Background
Beit Jala Pharmaceutical Company (BJP) is a multinational pharmaceutical company with a diverse range of high-quality pharmaceutical products with a commitment to the constant development of pure safe and effective pharmaceutical products. The company was first founded in 1969 in Beit Jala, Bethlehem Governorate, and was formerly known as Jordan Chemical Laboratory (JCL). Since 2013, BJP has been registered as public shareholding company. BJP accumulated knowledge in the industry and built a professional team that ensured continued success and growth through successfully developing and expanding their products offerings. BJP company employs a total of 216 employees.
BJP produces more than 200 types of various pharmaceutical products. The products categories include the following 4 categories: Liquids (Oral Drops, Solutions, Spray, Suspensions, Syrups), Semi-Solids (Creams, Gels, Lotions, Medicated Shampoos, Ointments, Suppositories), Solids (Caplets, Capsules, Powders, Tablets), Sterile Products (Ampoules, Ear and Nose Drops, Ear and Nose Ointments, Eye Drops). BJP conducts its operations in accordance with the international standards and have the following certifications: ISO 9001:2015, ISO 14001:2015, Good Manufacturing Practices (GMP) according to WHO in 2007, JFDA (Jordan GMP) in 2008 and EU GMP in 2011.
BJP sells their products mostly in the local market (78.5% of total sales on average are in local market) and start to export for Jordan in 2010. BJP now exports to around 11 international markets in MENA region, Europe, Central Africa and Southeast Asia. Exports represent 21.5% of total sales on average. Top export destinations are Jordan, Yemen, Algeria, Iraq, Tunisia, Oman, Macau- Hong Kong, Australia, Bolivia, Equatorial Guinea (country in central Africa).
BJP is working with Tasdeer program to expand and enter new export markets, improving its production capacity, and implementing an export growth plan which entails enhancing the company’s creativity and capacity to provide high-quality products to be able to compete in the international markets. BJP is planning to expand their exports to Latin America (LATAM) countries, starting from Chile. One of the key activities required to achieve the desired growth of exports and to enter Chile market is promotional activities targeting both the consumers (B2C) and the potential distributors/ point of sales (B2B). BJP is seeking a consulting firm/ service provider with deep expertise in marketing and social media campaigns for pharmaceutical products to design and implement a social media campaign and designing and printing brochures and flyers about BJP products.
Objectives of this assignment:
BJP Company with the support of the Tasdeer program will contract a consulting firm (referred to as the service provider) with deep experience in the field of marketing, social media campaigns, and designing brochures and flyers, with experience in marketing pharmaceutical and health products to achieve the following objectives:
1- To design and implement a social media campaign focusing on Chile market, targeting specific age group of consumers (B2C), and building brand awareness (Spanish and English).
2- Designing and printing flyers (in Spanish) about the products to be distributed at points-of-sale (pharmacies) targeting the consumers.
3- Designing and printing detailed brochures (in Spanish) about the products to be used by the medical representatives in their meetings with healthcare professionals to market the
products (B2B).
Scope of the assignment:
BJP is working to grow their exports through expanding in Chile market. BJP is planning to implement a group of promotional activities to raise brand awareness and promote a selected number of their products that will be registered and authorized in Chile market. The selected products can be both endorsed by healthcare professionals (doctors and pharmacists) or bought over the counter by the consumer, so B2B promotion and direct-to-consumer (B2C) campaigns are both needed. The B2B promotion is implemented through hiring medical representatives to meet with healthcare professionals. Detailed brochures will be needed for B2B promotion. The B2C promotion will be implemented through a social media campaign targeting specific age groups in Chile and by distributing flyers at points of sale (pharmacies). BJP will contract with marketing firm to design the social media campaign and implement it, and design and print the brochures and flyers. The service provider shall work closely with BJP team to get all information needed to design the campaign, brochures and flyers, their theme, and content and to implement the campaign.
To achieve this, the service provider shall work on the following tasks:
o Task 1: Kick-off meeting between BJP and the Service Provider.
o Task 2: Design and implementation of the social media campaign based on the requirements in ANNEX 2.
o The service provider should consider budget optimization in planning, designing, and implementing the campaign. The campaign shall be designed to achieve maximum results possible with the budget specified in ANNEX 2.
o Moreover, the service provider shall suggest the most appropriate advertisement types and quantities that can be developed within the available budget. For example, the technical offer should specify if promotional videos would be developed, quantity of the Ads. …etc.
o The service provider is required to create the social media pages for BJP company and is responsible for the development of the promotional material and content in both English and Spanish languages and implementation of the campaign through different social media platforms.
o Task 3: Communications and meetings: Bi-weekly virtual meetings between BJP and the service provider for progress updates and immediate feedback. A final de-briefing meeting between BJP and the Service Provider upon assignment completion.
o Task 4: Drafting and submitting of assignment Final Report presenting results of the campaign and recommendations for future marketing activities.
Duration:
This consultancy spans a period of 3 months, starting late of January 2025.
Type of the Contract:
Consultancy assignment
Deliverables:
The Consultant will be expected to achieve the following Deliverables:
• Detailed action plan of the assignment.
• Soft copy of all digital content developed for the social media campaign, brochure and flyers.
• Printed brochures and flyers.
• Insights reports from the different platforms used.
• Social media reporting on a monthly basis.
Technical proposal requirements
The Technical Volume should describe the offeror’s proposed plan for providing the services described in detail. It should demonstrate a clear understanding of the work to be undertaken, and the responsibilities of all parties involved. The plan should include details on equipment, personnel, and if any subcontractors that the offeror will make available to carry out the required activities. The plan should also provide the anticipated delivery schedule details, including an estimated completion date. CVs of the key team members shall also be attached, showing how their skills are fulfilling the needed technical skills for this assignment.
Qualifications, skills, and professional experience
1. The team is expected to have educational degrees relevant to the assignment, such as degrees in marketing, digital marketing, business administration, graphics design, video production and editing or any related fields.
2. Extensive knowledge and experience of Digital marketing campaign
3. Specific and in-depth expertise in social media (Facebook, Instagram)
4. Excellent communication skills and the capacity to be responsive to changing needs and requirements as communicated by BJP team
5. Consulting Firm will be required to have excellent command of English and Arabic languages for communication with BJP.
6. Ability to manage social media campaigns in different languages
7. Team members involved in content creation and customer engagement should be fluent in Spanish and English.
8. Experience in designing and implementing marketing campaigns and promotional activities for pharmaceutical companies is a plus.
9. Experience in Chilean market and implementing marketing campaigns targeting Chile market is a plus.
10.The consultant should demonstrate experience and success stories in similar previous assignments (registration of pharmaceutical products in Chile).
11.Strong analytical and problem-solving skills.
All electronic copies of documents in the Technical Volume must be in PDF.
The information contained in the Technical Volume should not contain any cost- or price-related information.
Basis for Award
The award will be made to a responsible offeror whose offer follows the RFP instructions, meets the eligibility requirements, proposed the highest budget optimization, and is determined via a trade-off analysis to be the best value based on application of the following evaluation criteria.
• Technical approach – 35 points: Responsiveness to the technical specifications and requirements. This will evaluate the offeror’s proposed methodology and work plan.
– The methodology should demonstrate a comprehensive understanding of the scope of work and firm grasp of the purpose of the required deliverables.(20 points)
12. The Work plan should include the organization of the tasks illustrating maximization of time and clarity in the assignment of personnel. (15 points)
• Experience – 20 points in relevant field and corporate capabilities: This will include an evaluation of the capacity of the organization to perform the scope of work, review of success stories of previous experience in similar jobs and the ability to illustrate past successes in performing similar assignment.
• Consultant Composition – 15 points: This will include an evaluation of the qualifications of proposed consultants; mix of experience and technical capabilities and assignment of tasks to maximize resources and meet deadlines. Evaluation of the CV and reference if needed.
• Budget optimization – 30 points: this will include the number of proposed social media content and marketing items such as videos, reels, Ads designs.
No.
Criterion
Max
1 Technical approach
35
Detailed Methodology: Understanding of the assignment and its objectives and requirements
20
Meeting deadlines and milestones
15
2 Experience
20
Company’s Relevant Experience for the Assignment
20
3 Consultant Composition
15
Qualified Staff CV for the Specific Tasks
15
4 Budget Optimization and Breakdown
30
The overall number of different contents to be developed
20
Budget Breakdown
10
Total
100
• Cost Proposal: the Budget breakdown will be evaluated as described above in relation to the technical proposal.
➢ Proposals short listed based on highest scores in the technical evaluation maybe required to make a presentation, after which the technical scoring will be adjusted for those short-listed proposals.
➢ Best-offer quotations are requested. It is anticipated that award will be made solely based on these original quotations. However, BJP reserves the right to conduct any of the following:
• May conduct negotiations with and/or request clarifications from any offeror prior to award.
• May cancel this RFP at any time.
Cost Proposal
The Cost Volume must include a unit cost breakdown for every line item described in Annex 1, as well as a description of any other costs involved; see the Price Schedule in Annex 1 for the required format. The offer must preserve and clearly indicate the line-item numbers. All items, services, transportation costs, etc. must be clearly labelled and included in the total price. Prices must be quoted on a lump-sum, all-inclusive basis. No other costs, taxes, and/or fees may be added later.
Quotations must be fixed price, expressed in USD excluding VAT
Payment Method
The payment of the contract is planned on deliverables basis. The number of the payments is in accordance with the required deliverables
• First payment 20% upon the delivery of the action plan.
• Second payment 80% upon the completion of the assignment.
Annex 1: Cost Proposal
Item No.
Item Name
# Of days
Unit Price USD $
Total Price USD $
1.
Social Media Action Plan Development
2.
Design of creative content for the campaign
3.
Campaign implementation and final reporting
4.
Design of the brochure’s and flyers (3 products)
5.
Printing of brochures and flyers
1,000 Brochures and 1,000 Flyers
GRAND TOTAL GRAND TOTAL IN USD excluding VAT VAT Total Price in words excluding VAT
Delivery Period:
Validity Period
Offers must remain valid for at least 90 calendar days after the offer deadline.
Consultant’s info:
Name of Company and Representative:
Phone Number:
Address:
Signature:
ANNEX 2: Requirements
REQ. # DETAIL
1.0
Social media action plan development:
1.1
Meeting with BJP team to get familiar with BJP products and brand, discuss BJP requirements and purpose from the campaign, discuss major points for the marketing campaign, brochures and flyers (targeted audience, theme, colours).
1.2
Quick assessment of BJP social media needs and gathering of all information needed from BJP.
1.3
Prepare a detailed action plan for the social media campaign and brochures design and implementation showing deliverables and their deadlines.
2.0
Design of creative content:
2.1
Prepare all data needed for the content design, including photos and text.
2.2
Work on the design of the advertisement material, which might include a promotional video and Ads images for the social media posts.
Note: In the technical proposal you need to specify the types and numbers of the advertisement material that can be designed and created within the available budget for social media, and the number of brochures and flyers that would be printed within the available budget for this part as in point 5.2 below.
2.3
Agency to propose the creative concepts to enhance activity and engagement and positive relationship with BJP different channels including company website
2.4
Content should be in the targeted markets languages: English and Spanish.
2.5
Share the designs with BJP for feedback/ approvals.
3.0
Implementation of the social media campaign:
3.1
Paid advertising management to build brand awareness, client engagement, and website visits. Budget optimized on different platforms to ensure best results on the following channels
– Facebook
– Instagram
– Company website
3.2
Advertisement timeline will be for 3 months.
3.3
Advertisement budget is 4,000 USD.
3.4
Targeted area is Chile.
3.5
Customer testimonials or user-generated content should be gathered and reported on a bi-weekly basis.
4.0
Reporting:
4.1
Social media reporting on a monthly basis
4.2
Separate performance reporting for campaigns and activity
4.3
The main focus for reporting is the brand awareness metrics such as Impression, Reach, & follower count.
5.0
General:
5.1
Period of project to be 3 months
5.2
Total Budget:
For social media campaign: 15,000 USD (including the advertising budget of 4,000 USD).
For brochures and flyers: 5,000 USD.
5.3
Budget optimization: the service provider is required to present a plan that optimizes the budget and gets the maximum results using the available budget.
